Tool MEDIUM relevance

SIA: A Synthesize-Inject-Align Framework for Knowledge-Grounded and Secure E-commerce Search LLMs with Industrial Deployment

Zhouwei Zhai Mengxiang Chen Anmeng Zhang
Published
March 17, 2026
Updated
March 19, 2026

Abstract

Large language models offer transformative potential for e-commerce search by enabling intent-aware recommendations. However, their industrial deployment is hindered by two critical challenges: (1) knowledge hallucination due to insufficient encoding of dynamic, fine-grained product knowledge, and (2) security vulnerabilities under jailbreak attacks that threaten compliance. To address these issues, we propose SIA--a Synthesize-Inject-Align framework for building knowledgeable and secure e-commerce search LLMs. Our approach first synthesizes high-quality natural language corpus by combining structured knowledge graphs with unstructured behavioral logs, augmented with reasoning chains and safety-aware data. We then introduce a parameter-efficient pre-training strategy based on Depth Up-Scaling to inject domain knowledge while preserving general capabilities. Finally, a dual-path alignment method via multi-task instruction tuning and adversarial training strengthens both task performance and safety robustness. The framework has been deployed at JD.com, China's largest self-operated e-commerce platform, where A/B tests across five core search scenarios demonstrate significant improvements in key business metrics, validating its industrial effectiveness and scalability.

Pro Analysis

Full threat analysis, ATLAS technique mapping, compliance impact assessment (ISO 42001, EU AI Act), and actionable recommendations are available with a Pro subscription.

Threat Deep-Dive
ATLAS Mapping
Compliance Reports
Actionable Recommendations
Start 14-Day Free Trial